E-commerce

So what exactly is e-commerce and what are the benefits?

E-commerce (electronic commerce) refers specifically to using the Internet to order and pay for products or services.

For sellers, eCommerce benefits can include:

• Competitive advantage over other businesses not operating online
• Access to new buyers and markets - new sales channel
• Improved customer relationships
• 24 hour operation - tap into your market on a larger scale
• Reduced operational costs

For buyers, eCommerce benefits can include:

• Lower transaction costs
• Efficiency
• Time saving