6 ways to earn the trust of potentional buyers
Posted in Marketing, Web Design, Web Development on July 20th, 2010 by Talita- Display testimonials
Testimonials are a fantastic way of building trust and credibility. If you’re not already actively solicitng testimonials from your customers, start now! Customers love to know that they are buying from a popular, respected source and they love to feel part of a community. Testimonials add a personal touch to your website and help customers feel comfortable buying from you. - Be contactable
It’s important that customers have easy access to your contact details. They want to know that they are dealing with a legitimate business and that there is someone they can talk to if they have questions. Make sure potential buyers can easily find your contact page and include as much information as possible. - Offer satisfaction guarantees
Another way of making customers feel comfortable is by guaranteeing the products or services you are selling to them. Offering a money back guarantee will help relieve a potential buyer’s anxiety over making an online purchase. Online shoppers don’t have the benefit of meeting you in person or holding products in their hands, so you need to do everything you can to convince them. Satisfaction and money back guarantees let people know that there’s no reason NOT to buy from you. Make sure you specify the terms clearly so that there is no confusion down the track. - Give something away for free
Not practical for everyone, but if you’re able to give customers a demo, preview, video demonstration or free trial that will convince them they should buy from you, then do so. Giving something away for free is a great way of building trust with potential buyers. Don’t stop at the pre-sale point either – you can build tremendous loyalty and repeat business amongst existing customers by giving something away for free every time they purchase from you. - Proof read and spell check!
Make sure you proof read your content for typos, spelling mistakes and grammatical errors. You want your customers to know that you are professional and attentive. - Make paying easy
Use a trusted 3rd party partner website for credit card transactions and make the process as seemless as possible. Customer’s shouldn’t have to leave your website to make a purchase, this can be confusing and customers may abandom the process – unless of course you’re using paypal and then customers would expect to be taken to the paypal website.
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