The website design includes:

• A clean, bright and fun look and feel
• 5 fading image slideshows rotating at different intervals
• A random display of 3 featured products on the home page - this keeps the website looking fresh and updated as it looks different each time it loads
• Web 2.0 style buttons
• Large, clear and legible font size
• Text based Vertical and horizontal menus with drop downs to make navigation throughout the site as easy as possible
• A random display of feedback on every page to add credibility and trust. Customer feedback is often product specific and will link directly through to a given product.
• A shopping cart display has been incorporated into the template so that customers can keep track of the items in their cart

The website encourages visitor interaction and participation through:

• The ability to leave product specific feedback (and read feedback others have left)
• ‘Tell a friend’ feature which enables users to send a customised email to friends with a link to a specific product page
• A fundraising intiative whereby relevant organisations are supplied with a coupon code for a specified period of time which they pass on to their members so that a percentage of all sales is donated back to the organisation
• Free kids activity sheet downloads in pdf format
• Free tips and the ability to post your own tip

The custom-built and comprehensive backend cms includes the following features:

• Manage page content
• Manage categories, subcategories and products
• Products can have multiple images, each one with it’s own description
• Products can be listed in one or many categories
• Related products module
• Gift wrapping module - customers select gift wrap, card and type in their message
• Advanced statistics (users, orders, etc)
• Specialised module management (tips, feedback, activities, etc)

Other usability / seo features:

• The logo links back to the home page (good for usability)
• Full css based design and layout (good for seo)
• Unique title tags (good for seo)
• A search feature allows users to search the entire website (good for usability)
• When a customers selects an item for purchase they are given the option to view their shopping cart or remain on the current page (good for usability)
• Shop by brand feature (good for usability)
• Forgotten password feature (good for usability)