Learn about your website visitors with Google Analytics
Posted in General Business, How To's, Marketing, SEO on February 13th, 2009 by mauriceGoogle Analytics - An Overview
Back in April, 2005, Google acquired “Urchin Software Corp” a company renowned for it’s web analytics software. Since then, Google has continued developing and expanding upon the software, which comes to you today in the form of “Google Analytics”. Google analytics is powerful software, it’s free of charge, and it produces comprehensive statistics about the visitors to your website, making it an important marketing tool.
Google Analytics can track how someone has found your site, whether they’ve come from a link on another website, whether they’ve come from an online add, what search engine they have used, the keyword phrase they typed into the search engine to find your site and much more. It’s a fantastic marketing tool because you can use it to really measure results on your website. You can find out what pages are most popular, what keywords are bringing in the traffic, what pages visitors are leaving your site from, how long they are spending on each page and so much more.
Another great thing about Google Analytics is that although there are many features, and some very in-depth day by day reports, the main points are displayed in a user friendly “Dashboard”. The Dashboard is great for beginners to the program, as seen below it displays the main points someone would want to know about the traffic to a website. From there, you can view detailed reports, see which links are being used the most, and more useful tips like that. Note that all these sections have a “View Report” section, which is far more information.
How can you get Google Analytics for your website? All you need is a google account, and some tracking code placed on your website pages. Contact us if you would like help setting this up.
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Displayed in a very straight forward set of Charts, the “Site Overview” section easily lets you view your website’s main traffic information |
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View each of the charts in a straight forward, day by day analysis. |
The “Map Overlay” lets you see where in the world your traffic is coming from! |
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Displayed in a simple pie graph, see how people are finding your website. Great to see Link Popularity, and Improve your google ranking |
View which pages on your website are getting the most hits. |
Note: Most actual stats and percentages have blanked out.
Really a great article about Google Analytics. The way you have presented this article is really great.