Web 2.0 Web Design Case Study: Narellan Pools
Posted in Case Studies, SEO, Web Design on February 17th, 2009 by Talita
“Our new website works extremely well and is very effective! We have been receiving great feedback from our network and customers! Great work Kintek”
Lauren Higgins
Narellan Pools
Narellan Pools
| Narellan Pools are Australia’s leading pool manufacturer of technologically advanced fibreglass-reinforced resin swimming pools. |
| Reach: |
Australia & NZ |
| Launch Date: |
January 2009 |
| Completed to budget: |
Yes |
| Completed to time-lines: |
Yes |
| Web Address: |
www.narellanpools.com.au |
| Tasks: |
Web 2.0 Website Redesign |
| Technology: |
PHP, MySql, XHTML/CSS |
The first redesign we undertook for Narellan Pools was back in 2005. Since that time we have enjoyed a long and successfull partnership, which has included the development of a photo gallery, franchisee intranet and ongoing website updates. With the existing website design now 4 years old, it was time for a fresh new look and feel!
The new web design includes:
- Clean and fresh ‘Web 2.0‘ look and feel
- Large fading slideshow incorporating high quality images (on the web, where customers can’t feel or experience your products in person, images make all the difference, make sure they are fantastic! Consider engaging the services of a professional)
- A curved effect on top banner to incorporate the feature images into the design and soften the design
- A very clear and legible font size, colour and line-height in Century Gothic font
- An increased template width, to fit a 1024×768 screen resultion which is currently the most common screen resolution. (If you feel your website is too narrow, it has probably been optimised to fit an 800 x 600 screen resolution which was the most common resolution a few years back. It might be time for an update!)
- Dynamic menu dropdowns with the main menu sitting on a blue gradient
- A large and prominent phone number - making it easy for people to get in touch!
- The logo has been recreated as a favicon (the icon that appears in the address bar of your browser when you visit the website)
Looking for a New Look for the New Year? Contact Us for a quote!
Other website features:
content managed photo gallery
content managed ‘latest news’ section
dynamic ‘find you local contact’ search which enables visitors to view individual franchisee pages and contact details
free quote which automatically sends the quote request to the relevant franchisee (based on postcode) and permanently stores the request in a database
Please contact us if you are interested in a cms or intranet - we specialise in custom browser software development & ecommerce.
Other usability / seo features:
- The logo links back to the home page (good for usability)
- Full css based design and layout (good for seo)
- All home page links point to the full url http://www.narellanpools.com.au rather than index.php to avoid link popularity dilution
- Unique title tags (good for seo)
- Valid xhtml 1.0 transitional
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Tags: web 2.0
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