The Rise of Pinterest: Web designers reach new audiences thanks to HTML5
Posted in web design brisbane on November 30th, 2011 by GraceThe rise of art and design based scrapbooking website Pinterest is a shining example of the way web design can engage with audiences in original and innovative ways.
If you’re a Brisbane Web Designer who isn’t familiar with Pinterest, you soon will be. According to latest figures from comScore Pinterest generated 421 millions pageveiws in the U.S. this past month, up 2000% since June when it was at an estimated 20 million pageviews. Pinterest is an online pinboard, a cross somewhere between the Facebook newsfeed and a traditional scrapbook that allows users to make lists or collections compiled of photos easily saved from the web and then shared with friends, family or the wider Pinterest community. While still in an invite-only beta, Pinterest has surpassed the popularity of Etsy by 70 million pageviews last month.
While Etsy, an e-commerce website focused on handmade and vintage items, has a different aim to Pinterest, the two share the same majority demographic of users: young women interest in art, design and fashion. What is interesting about the popularity of these sites is that its target demographic is a demographic not traditionally seen as large web-users; their major web use tending to be restricted to social networking and online shopping sites such as ASOS (particularly with ASOS’s launch of its Australian website).
As a web designer, it is not hard to see the appeal that Pinterest has for these users, and the possibilities that HTML5 has given web designers in engaging new markets. The visual layout is clean, simple, and flexible, delegating most of the visual space to the user-posted images: images being posted for their aesthetic appeal by like-minded users, all of which comes together to create a montage of highly captivating imagery. The added genius of Pinterest’s web design is that it allows users to easily save images to their ‘collections’ straight from the web without having to save the images and upload, a move that while may seem immaterial to a savvy web user, it makes all the difference for a user who is not interested in moving and saving files, but just wants to share a photo with one click.
Website design has taken a big turn in the last couple years since the introduction of HTML 5 technologies and browser support for these technologies. Things like custom fonts, shadows, wet floors, and has allowed designers to communicate their ideas in a rich visual way which is much closer to the powers of Photoshop, dynamically in your browser or mobile app. Sites like Pinsterest are a perfect example of ways in which designers have harnessed these new HTML 5 technologies and have combined them with original and out-of-the box thinking to create web pages that will engage with new users and help change the way we interact with the web.
very nice post thank you sharing the the information