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Web Design Case Study: Kohnke’s Own

Posted in Case Studies on November 23rd, 2007 by Talita

“We appreciate your excellent service and your professional expertise in designing the site – we are very pleased with the layout and ease of operation.”

John Kohnke
Kohnke’s Own

Kohnke’s Own Horse Care

Kohnke’s Own is a well renowned Sydney based manufacturer of horse care products.
Reach: Australia
Launch Date: November 2007
Completed to budget: Yes
Completed to time-lines: Yes
Web Address: http://www.kohnkesown.com
Tasks: Website Redesign, Product Catalogue, full featured CMS
Technology: PHP, MySQL & XHTML/CSS
The existing website had been in place for a number of years and ran off a proprietry content management system which was difficult to use. We were brought in to redevelop the existing website and integrate content management and a product catalogue to facilitate quick updates.

The client really like their existing top banner so we incorporated this into the new design.

The new website includes:

  • Gradient background to add a 3D effect
  • Irregular template outline with the logo sitting in a tab to add some interest to the page
  • Text based navigation system (excellent for search engines)
  • Search function to search contents of the entire website including newsletters, product details and page content
  • Bright and colourful buttons to draw attendtion to important area’s of the website
  • Newsletter subscription form-to-email
  • Contact form-to-email

The custom-built cms incorporates the ability to:

  • Manage products (add/edit/delete) and details.
    Product images are automatically resized to a maximum width/height
  • Manage newsletters (upload/delete)
  • Manage page content (edit page text, insert and position images, links etc)

Other usability / seo features:

  • The logo links back to the home page (good for usability)
  • Unique title tags (good for seo)
  • Valid xhtml 1.0 transitional

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